ABOUT ABBI

I’m a creative, dynamic storyteller who leverages my rigorous and consistent craft to produce captivating content that connects leading brands with an active, engaged audience across platforms. From high-energy short-form social content to full-length YouTube videos and podcasts, I create polished, compelling stories that are optimized to succeed in the unique environments of their destination platform and enhanced with a meticulous color correction and audio mix.

My approach to successful content features an equal emphasis on the big picture and the small details. The big picture tells us what viewers are looking for, so we can craft content that fits their needs. The small details cultivate a recognizable creative voice that gives each brand a unique, scroll-stopping presence on platform.

By building a close creative partnerships with producers, social media managers, and brand strategists, I thread that needle for each client, blending their complex objectives and creative visions with viewer insights and platform trends to stand out in a crowded media environment and drive audience growth.

As a proactive postproduction expert, I’ve been recognized for cross-functional collaboration, optimizing workflows, and mentoring talent to deliver high-quality content under tight deadlines.

My work has been seen across leading food, entertainment, and lifestyle entertainment brands, including AllRecipes, Better Homes & Gardens, Entertainment Weekly, InStyle, Investopedia, Martha Stewart Living, Real Simple, Serious Eats, and Southern Living.